Power Ergo Design (P.E.D.) is a concept that was developed ASG Bike Science bike fitting. A division of ASG International. Utilising a team of experienced product managers, designers, multidisciplinary experts and cycling champions, Power Ergo Design™ can develop and produce high-performance, comfortable and aesthetically pleasing cycling products.
All too often comfort is sacrificed for the purposes of a weight or other perceived benefits without sufficiently studying the actual link to performance. Although performance and comfort are not always perfectly compatible, they both are important characteristics to consider for cyclists of various ability.
Our team has the experience and skills to master this ‘marriage’ between performance and comfort while our designers will focus on those aesthetics aspects required to deliver the third component of what we believe results in product design mastery.
HOW DID THE POWER ERGO DESIGN (PED) CONCEPT COME ABOUT?
ASG is a diverse business with multidisciplinary skills, expertise and resources.
- ASG Bike Science (custom fitting and bike set up expertise),
- Ftech (custom cycling clothing),
- SCICON (manufacturer of bags, luggage, eyewear and related products).
P.E.D. was a natural evolution resulting from collaboration and synergy between all these ASG divisions.
The SCICON Elan saddle, Ftech X-Over bibshorts and Ellsworth MTB gloves were some of the first products designed utilising the PED™ concept/approach with many more products in the pipeline.
EXPLAINING ASG BIKE SCIENCE
ASG Bike Science has become a benchmark in bike fitting solutions and is today the facility of choice for professional teams like Mitchelton Scott, UAE Emirates in 2018, Bahrain Merida in 2019, world class champion triathletes and professional mountain bikers.
Thousands of athletes and cycling champions have visited ASG headquarter in Mussolente, Italy for a professional fitting or setup. Feedback from these athletes, real-time results and ongoing research sparks product improvement, innovation and ideas. The P.E.D. concept was born from this melting pot of ideas, thinking, feedback and innovation and has helped close the gap between performance and comfort.
FROM PERFORMANCE TO COMFORT™